Analytics

This Week Today: How Spotify algorithms pick just the right song & more

Welcome to another edition of This Week Today, our roundup of the best retail + tech links from the last seven days. Here's This Week Today vol. #ten for Friday 9.11.2015.  1. Your smartphone can tell when you're bored[MIT Technology Review]"While using machine learning to infer your state...

Thoughtful Data
True optimization begins with a thoughtful look at the data

Matty Wishnow, founder & CEO of Clearhead (a Monetate Certified Partner), recently posted a though-provoking piece on their company blog about website testing and optimization. It’s their take on a point and a question we bring up a...

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Activate your data, now!

It is another trade show focused on the future of digital retail and the room is buzzing with the latest trends in online marketing. When asked about the biggest pain point of their business, none of the executives...

4 ways to optimize for lifetime customer value

When most people think of conversion optimization, they usually think about turning visitors from searchers to purchasers. There’s a good reason for that - that aspect of conversion is both important and well-covered. However, there’s so much more...

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