About Monetate

4 ways to optimize for lifetime customer value

When most people think of conversion optimization, they usually think about turning visitors from searchers to purchasers. There’s a good reason for that - that aspect of conversion is both important and well-covered. However, there’s so much more...

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Making Your List? Check Your Gift Card Strategy Twice.

With Black Friday and Cyber Week behind us and Christmas only a week away, many retailers are focused on driving key promotions before shipping deadlines expire. The United States Post Office will be delivering packages seven days a...

Serve it in 60: Targeting Your Best Customers

When it came to driving revenue, customer acquisition used to be considered the silver bullet. And marketing teams, at least in retail, responded as such: they spent 80-90% of their marketing budgets acquiring customers. But that’s changing.Over the...

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Setting the Course for the Future of Monetate

Seven years ago, my friend and co-founder David Brussin left Symantec, which had acquired our company TurnTide, to start his own company. True to his pattern of innovation, David came up with a great idea. He wanted...

The Path Ahead for Monetate

Monetate makes me incredibly proud every day. Our products have changed the way 300 great brands engage with their customers, and they’re constantly praising the positive impact we’ve made on their businesses. Over the last nearly seven years...

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