Monetate Blog

The latest news, strategies, and tactics from the world of ecommerce.

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13 Questions to Ask Personalization Vendors

As Laura Vittori, co-founder TWOpointO Consulting discussed in our recent webinar, choosing the right technology partner is essential for personalization success. But making sense of all the options can feel overwhelming. Below we’ve shared the 13 key questions...

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‘Tis the season for travel and exceeding expectations

This holiday season will be spurred by increased spending, and travelers won’t be holding back. More than 28 million Americans will fly over a 12-day period around Thanksgiving, an increase of 3% over last year. And that doesn’t...

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How to Automate Your A/B Testing

In the world of personalization and ecommerce optimization, A/B testing does not get a lot of attention these days. It is, however, still one of the most popular and widely adopted optimization practices used by digital marketers--and for...

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