Monetate Blog

The latest news, strategies, and tactics from the world of ecommerce.

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12 Answers to Hard Questions about Personalization

On September 21st, Monetate, Forrester, and Retail TouchPoints partnered on the webinar entitled, “The Personalization 2.0 Imperative.” For 60 minutes, Brendan Witcher of Forrester and Jonathan Duch, Director of Product Marketing at Monetate demonstrated how the best brands...

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How to Create a Personalization Plan

A wise person once said, “failure to plan is planning to fail.”  That could not be more true with your personalization initiatives. In fact, Monetate’s 2017 Personalization Development Study, which surveyed over 100 companies, found that 79% of...

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Upcoming Webinar: The Personalization 2.0 Imperative

If you’re like most ecommerce professionals, you may be aware of personalization as a buzzword but are unsure of what it could mean for your business. While it may seem like a daunting undertaking, the time to learn...

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Why I Nominated Monetate for a Timmy Award

About a month ago, I received a solicitation to submit Monetate for a Timmy Award.  Having never heard of it before, I had to do a quick bit of research. I learned The Timmys, presented by Tech in...

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Why Mobile Dominates Ecommerce for Moms

When it comes to consumer spending, women are in charge Female employment is on the rise, and their earnings are catching up with their male counterparts. Yet, women are still tasked with the bulk of household management responsibilities...

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Customer Experience and Personalization Are Inseparable

Customer experience is inseparable from personalization. The most recent guest on our podcast was Kim Williams-Czopek, VP of Digital at Lilly Pulitzer. Kim has decades of experience in customer experience, and in her episode of The Marketing Executive...

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