Monetate Blog

The latest news, strategies, and tactics from the world of ecommerce.

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How to Make Personalization a Priority in the Travel Industry

Personalization for the travel industry is undergoing a major evolution, and wayfarers and brands are already reaping the benefits. Gone are the days when the most personal element of a guest’s journey was picking their favorite candy bar...

Why Retailers Need AI in the Holiday Season

There’s plenty of hype surrounding Artificial Intelligence. As masterful marketing becomes more and more about a business’s capacity to leverage the best technology, cutting-edge developments like AI command a huge amount of attention in the space. In fact...

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How Retail Personalization Optimizes the Customer Experience

Retail personalization is no longer an option for brands, it’s an imperative. Businesses must focus on incorporating personalized interactions throughout the customer journey to impress customers on the first visit and entice them back for more. According to...

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The Data is In: AI Personalization Leads the Way

Manual A/B testing, along with segmentation and targeting, are considered essential methods for website optimization. Marketers have long relied on these practices to improve customer experiences while delivering strong business results, and there is no doubt that they...

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The Essentials of a True Omnichannel Customer Experience

When it comes to delivering an omnichannel customer experience, there are plenty of moving parts involved. Brands may be inclined to invest as much time and budget as possible on their strongest channels, rather than spreading their efforts...

Product Recommendations Across Industries Part II: Food & Beverage

Across industries, product recommendations are becoming an increasingly important tool to personalize the customer journey. In the second part of our series, we explore the benefits that product recommendations can have for the food and beverage industry. For...

Product Recommendations Across Industries Part I: Retail

Across industries, customers are looking for more personalized content, requiring brands to rethink how they interact with consumers. In part one of this series, Monetate focuses on disruption in the retail industry and the transition from in-store experiences...

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