Monetate Blog

The latest news, strategies, and tactics from the world of ecommerce.

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4 Keys to Utilizing Customer Experience Optimization

Customer experience optimization is the practice of continuously improving the user experience with A/B and multivariate testing, real-time customer data, analytics, and personalization. Optimizing the customer experience is an effective way to connect with users and bring them...

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How to Create a Culture of Testing and Optimization

I’ve listened and talked to dozens of companies to discuss how they use testing to drive higher revenue, leads and traffic. As a result, I’ve become convinced that some have developed what I will call a ‘Culture of...

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Personalization and Amazon Prime Day

As a personalization vendor, we spend a lot of time studying how individualized and personalized experiences can help with many challenges faced by marketers and ecommerce organizations when it comes to driving conversions. So, just days after the...

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The Prime Day Problem

By now everyone is well aware of the Amazon Prime Day problem that occurred yesterday. The enticing deeply discounted deals and mass omnichannel marketing efforts successfully drove an unprecedented number of buyers to the site and crashed it...

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How a Product Recommendations Engine Improves Customer Experience

Product recommendations engines are a great way to deliver customers with an improved user experience. Through machine learning, manual curation, and specific algorithms, a product recommendations engine can help bring customers the relevant products they want or need...

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How to Turn Information into Insight for Better Buyer Engagement

Today’s buyers have an unlimited number of choices when it comes to everything and anything they might want. From clothing, to food, electronics, services, or other products—what makes them decide to purchase your solution over someone else’s? The...

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How to Use Content Personalization to Win Customers

Businesses that take the extra step to add a personal touch to the user experience are often the ones that have the most loyal customers. Approximately 73 percent of customers like to buy from brands that have created...

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