Leadership

Monetate is led by an entrepreneurial team with proven track records in the SaaS, ecommerce, and technology industries.

Meet the team

Monetate is led by seasoned entrepreneurs and thought leaders with a passion for creating new ways to enhance the digital experience for businesses and consumers.

Headshots Lucinda
Lucinda Duncalfe, CEO

Lucinda Duncalfe is CEO of Monetate. A seasoned entrepreneur and innovator, Lucinda has proven experience building mature sales and operations cultures, and developing product strategies that accelerate company growth. She has served on Monetate’s Board of Directors for the past seven years, and helped Monetate create and establish a multi-billion dollar market for digital personalization.

Prior to Monetate, Lucinda was Founder and CEO of Real Food Works, a start-up delivering meal programs for health based on a real food diet, using local restaurants as suppliers. Lucinda has founded and run a number of venture capital-backed companies, including ClickEquations, acquired by Channel Intelligence; TurnTide, acquired by Symantec for $28 million six months after founding, and Destiny WebSolutions, an Inc. 500 winner.

She has won many awards including the Eastern Technology Council’s Enterprise Award for CEO of the Year, was an Ernst & Young Entrepreneur of the Year in Philadelphia, and was named America’s 17th Most Influential Consultant by Consulting Magazine. She has served on the boards of Semprae Labs, The Montessori School, and the World Affairs Council. She graduated cum laude from University of Pennsylvania, earned an MBA from the Wharton School in Entrepreneurial Management, and was an Eisenhower Fellow. Lucinda holds a second-degree black belt in Shotokan Karate and is a frequent speaker at industry events.

Headshots David Brussin
David Brussin, Founder, Chairman, Chief Product Officer

David Brussin is an entrepreneur and innovator whose career has been dedicated to helping marketers succeed in the digital world. In 1996, David co-founded InfoSec Labs, which helped large enterprises move safely into ecommerce and online marketing in the early days of the commercial Internet. Following the success of InfoSec Labs, he co-founded ePrivacy Group, developing technology that allowed marketers to use email to build strong customer relationships, and TurnTide, a technology that protected the value of the email channel by attacking spam in a new and effective way.

David founded Monetate with David Bookspan in 2008 to help online marketers fulfill the long-held promise of using Big Data to get the right experience in front of the right customer at the right time. David collaborates regularly with Monetate customers to understand their challenges and evolve Monetate products to best meet their needs. He is dedicated to shaping and preserving the culture that makes Monetate one of Pennsylvania’s “Best Places to Work.”

David serves on the Board of Directors of Shop.org, the world’s leading professional association for digital retailers. He also served on the Board of Directors of Invite Media from 2007 until its acquisition by Google in 2010. He is a published author, holds several patents on his inventions, and is an avid adventurer and hobbyist.

Headshots Bob Lawson
Bob Lawson, Chief Financial Officer and Chief Operating Officer

Bob oversees all Finance, Accounting, Administration and Legal functions at Monetate. In his previous role, Bob was the senior vice president and chief financial officer at RingCentral, where he implemented the processes and systems needed to enable RingCentral’s 2013 IPO, while dramatically increasing revenue. He also led investor relations for the company. Prior to RingCentral, he served as senior vice president and chief financial officer of Codexis, Inc., where he successfully led the first IPO of an advanced biofuel company in April 2013. Before that, Bob was vice president of finance for Intuit, Inc.'s TurboTax and Quicken businesses. While at Intuit, he held various senior financial management positions, including vice president of investor relations and financial planning and analysis. Prior to Intuit, he served for 15 years in various financial management roles at General Electric.

Bob holds a Bachelor of Science degree from Iowa State University in Ames, Iowa and lives with his wife and children in Palo Alto, CA.

Headshots Maribeth Ross
Maribeth Ross, Senior Vice President of Marketing

Maribeth is a veteran B2B marketer fascinated with cracking the code of what makes customers engage, buy from, and champion a brand. As Senior Vice President of Marketing, Maribeth leverages her deep expertise to lead Monetate’s marketing functions. With over 15 years of award-winning experience driving marketing strategy and execution for high-growth technology companies, Maribeth brings a passion for integrated marketing and marketing technology to her role.

Early in her career, while leading marketing for a Ford subsidiary, Maribeth obtained a 6-Sigma Black Belt certification; solidifying her love of statistics and data. She put these skills to work to establish metrics-oriented marketing initiatives as Director of Solutions Marketing for Iron Mountain and VP of Marketing at NetProspex. Most recently, Maribeth was Managing Director and Chief Content Officer at Aberdeen Group, where she ran the organization's content marketing services business. She is a frequent speaker on marketing best practices and is a self-professed connoisseur of brick oven pizza.

Headshots Eric St Jean
Éric St-Jean, VP of Engineering

As the Vice President of Engineering at Monetate, Éric St-Jean is responsible for the team building and maintaining the product and the product infrastructure, ensuring our products scale and remain up and running at all times while evolving constantly.

Prior to joining Monetate, Éric has held multiple leadership positions in the last 11 years and has been working on software for 18 years, 11 of which working on SaaS products. Éric holds a Bachelor's degree in Aerospace Engineering from Carleton University and a Master's degree in Engineering from École Polytechnique de Montréal.

Mark Headshot
Mark Servati, Vice President of Sales

As Vice President of Sales, Mark Servati leads the go to market team in North America at Monetate.  Mark joined Monetate in 2014 and rapidly established himself as a sale innovator.  Prior to Monetate Mark perfected his customer centric leadership in the digital advertising technology space.

Mark is a huge rugby fan, having played and toured the country with his alma mater, the Bloomsburg Huskies.  Mark lives in Bucks County Pennsylvania with his wife Keegan, and his biggest life accomplishment, his two sons Luca and Kai.

Brian Headshot
Brian O'Neill, Chief Technology Officer

Brian is CTO at Monetate, where he lives at the intersection of innovation and execution. Brian has a proven track record of applying open-source solutions to enterprise-scale data and analytics problems, specializing in big data, high-throughput, real-time systems.

Brian began his career in Silicon Valley, but as a Philadelphia native, he has returned to the region and is dedicated to growing the innovative, entrepreneurial spirit of the city.  

When Brian is not building communities, writing code, or contributing to open source projects, he is writing books. He has published and contributed to books on machine learning, real-time processing, and distributed databases. This venture has led to recognition as a perennial Datastax Cassandra MVP and winner of InfoWorld’s Technology Leadership award. He is a graduate of Brown University and holds patents in artificial intelligence, data management, and service orchestration.  

Board of Directors

Headshots Jon Temple
Jon Temple, Board Member

Jonathan Temple is an Operating Partner with The Riverside Company, a global private equity firm focused on making investments in growing businesses valued at up to $400 million. Prior to joining The Riverside Company, Jonathan was President and CEO of HEAT Software where he successfully orchestrated the sale of the business to Clearlake Capital. 

Jonathan has more than 25 years’ experience as a CEO and operating executive in the software industry with an impressive track record of leading and accelerating the growth of public, venture-backed and PE owned software organizations. Jonathan holds a Bachelor of Science from Manchester Metropolitan University, UK and currently serves as an independent director on the boards of Host Analytics, Metric Insights, Monetate and FirstFuel Software.

Headshots Adam Marcus
Adam Marcus, Board Member

Adam is a Managing Director of OpenView Partners. Adam joined OpenView in 2009 and is currently also on the boards of Kareo, uSamp, Spredfast, Instructure and UnboundID.

Prior to joining OpenView, Adam worked at Battery Ventures focusing on investments in marketing services, fintech, and digital media. At Battery, Adam was on the Board of J. Hilburn, a Board Observer at ExactTarget, and was actively involved with Cortera. Prior to Battery, Adam was Director of Corporate Development for The Boston Celtics, where he led strategic initiatives for the team. He also worked at Lycos (sold to Telefonica), where he was responsible for M&A, private equity, and joint venture investment within North America, Europe and Asia. Earlier in his career, Adam worked in Business Development at Gamesville.com (sold to Lycos) and at Tripod.com (sold to Lycos).

Headshots Wayne Jackson
Wayne Jackson, Board Member

Wayne Jackson currently serves as the CEO of Sonatype, Inc., the leaders in Component Lifecycle Management and creators of Maven and other technologies used by millions of software developers worldwide.

Prior to joining Sonatype, Wayne served as the CEO of open source network security pioneer Sourcefire, Inc. (NASDAQ:FIRE), which he guided from fledgling start-up through an IPO in March of 2007, later acquired by Cisco for $2.7 billion. Before joining Sourcefire, Wayne co-founded Riverbed Technologies, a wireless infrastructure company, and served as its CEO until the sale of the company for more than $1 billion in March of 2000. Prior to Riverbed, Wayne built an emerging-technologies business unit for a large systems integrator and provided consulting services to organizations including General Electric, the World Bank and the Federal Reserve.

Wayne holds a B.B.S in Finance from James Madison University, 1985, and has completed the Executive Education program for Corporate Governance at Harvard University.

Headshots David Brussin
David Brussin, Board Member

David Brussin is an entrepreneur and innovator whose career has been dedicated to helping marketers succeed in the digital world. In 1996, David co-founded InfoSec Labs, which helped large enterprises move safely into ecommerce and online marketing in the early days of the commercial Internet. Following the success of InfoSec Labs, he co-founded ePrivacy Group, developing technology that allowed marketers to use email to build strong customer relationships, and TurnTide, a technology that protected the value of the email channel by attacking spam in a new and effective way.

David founded Monetate with David Bookspan in 2008 to help online marketers fulfill the long-held promise of using Big Data to get the right experience in front of the right customer at the right time. David collaborates regularly with Monetate customers to understand their challenges and evolve Monetate products to best meet their needs. He is dedicated to shaping and preserving the culture that makes Monetate one of Pennsylvania's “Best Places to Work.”

David serves on the Board of Directors of Shop.org, the world’s leading professional association for digital retailers. He also served on the Board of Directors of Invite Media from 2007 until its acquisition by Google in 2010. He is a published author, holds several patents on his inventions, and is an avid adventurer and hobbyist.

Headshots Lucinda
Lucinda Duncalfe, Board Member

Lucinda Duncalfe is CEO of Monetate. A seasoned entrepreneur and innovator, Lucinda has proven experience building mature sales and operations cultures, and developing product strategies that accelerate company growth. She has served on Monetate’s Board of Directors for the past seven years, and helped Monetate create and establish a multi-billion dollar market for digital personalization.

Prior to Monetate, Lucinda was Founder and CEO of Real Food Works, a start-up delivering meal programs for health based on a real food diet, using local restaurants as suppliers. Lucinda has founded and run a number of venture capital-backed companies, including ClickEquations, acquired by Channel Intelligence; TurnTide, acquired by Symantec for $28 million six months after founding, and Destiny WebSolutions, an Inc. 500 winner.

She has won many awards including the Eastern Technology Council’s Enterprise Award for CEO of the Year, was an Ernst & Young Entrepreneur of the Year in Philadelphia, and was named America’s 17th Most Influential Consultant by Consulting Magazine. She has served on the boards of Semprae Labs, The Montessori School, and the World Affairs Council. She graduated cum laude from University of Pennsylvania, earned an MBA from the Wharton School in Entrepreneurial Management, and was an Eisenhower Fellow. Lucinda holds a second-degree black belt in Shotokan Karate and is a frequent speaker at industry events.

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