Customers today don’t shop in “channels.” They interact with brands across multiple touchpoints – in stores, online, via phone, on social media, on mobile devices – and expect a consistent and personalized brand experience throughout. To succeed in this era of agile commerce companies must focus on how consumers interact with every touchpoint in the customer lifecycle and derive the most value from each interaction.

Guest Speaker, Forrester Research Inc. Principal Analyst Brian Walker will share:
  • How to increase sales, reduce operating costs, and increase profitability using an agile commerce model
  • How to integrate customer insights into every touchpoint to create a consistent, integrated customer experience
  • Which technologies organizations should invest in to attract, serve, and support customers

Duration: One hour