Find out what types of ancillary offers travelers are most interested in–and when they want to receive them. Join Carroll Rheem, principal analyst at PhoCusWright, and Blair Lyon, Monetate’s vice president, marketing to explore the role of ancillaries within the travel process. Topics include:

  • Traveler attitudes towards ancillary services
  • Consumer interest in ancillaries by supplier type (airlines, hotels, car rental)
  • When/where travelers prefer to be offered additional services/upgrades
  • Personalization, mobile and the future of ancillaries


  • Carroll Rheem, Principal Analyst, PhoCusWright
  • Blair Lyon, Vice President, Marketing, Monetate

Duration: 53 minutes

 Download the full slide presentation.