A lot can go wrong when implementing an ecommerce platform: Unrealistic timelines, inflated expectations, and poor vetting of solutions are just a few of the common challenges that can lead to failed ecommerce projects. This webinar will explore the lessons learned and some of the best practices involved in successful ecommerce replatforming initiatives.
Join Brian Walker, Vice President, Principal Analyst at Forrester Research, who will discuss key findings in the latest Forrester Consulting Thought Leadership Paper commissioned by Monetate. Brian serves eBusiness & Channel Strategy professionals and specializes in how businesses can best use technology to drive results.
- Brian Walker, Vice President, Principal Analyst at Forrester Research
- Eric Miller, Director of Product Management, Monetate
Duration: One hour