Testing is an essential component of any digital marketer’s playbook. And while most organizations now understand that, many aren’t using testing to it’s fullest capabilities.
On Wednesday, April 30 we hosted “Next-Generation Website Testing in a Customer-Centric World,” to learn how the most forward-thinking organizations are using next-generation testing tactics to deliver the experiences their customers demand.
In this webinar, you’ll learn about:
- Turning a testing-centric program into a customer-centric program,
- Employing advanced targeting and segmentation tactics
- Automating segment discovery, and experiences that extend beyond the website.
Accelerate your testing program past yesterday’s focus on button colors, statistical significance, and pushing winners.
- Hillary Wilmoth, Product Marketing Manager, Monetate