Marketing leaders crave to know their customers better, focus on the right buyers, and maximize customer lifetime value. So how can you make being more customer-centric work for your business?

Hear Peter Fader, Professor of Marketing at the Wharton School of the University of Pennsylvania, discuss the tactical “building blocks” underlying customer centricity as well as important insights about the interplay among them. Professor Fader will highlight a number of actionable suggestions to help companies make effective and efficient use of:

  • Customer acquisition programs;
  • Customer retention; and
  • Customer development.

Learn how to understand your customers at a more granular level by discovering segments that are the most valuable, and then deliver different products, services, and offers to them. The result? Become more customer-centric and more profitable!


  • Peter Fader, Professor of Marketing, Wharton School of the University of Pennsylvania
  • Bruce Ernst, Vice President of Product, Monetate

 Download the full slide presentation.