Disparate data sources from both internal systems and external providers are being used to create more compelling and relevant experiences for website visitors. Learn some of the best practices around data integration and segment discovery to drive more sales and loyalty, as well as:
How to leverage both implicit and explicit user information provided during a website visit, including registrations and other data that resides in CRM systems.
How second-party data outside of your network, i.e., ads viewed/clicked on or keyword search data, impacts the user experience.
How data from external sources can be used to align your products and services with the right customers, in the right place, and at the right time.
Understand how to use first-, second-, and third-party data to knock online personalization out of the ballpark.
- Colton Perry, VP of Partnerships, Monetate
- Tyrone Anderson, VP of Solutions Engineering & Consulting, BlueKai