Video Transcription

Adam Figueira, Product Marketing Manager, Monetate

Hi. I’m Adam Figueira, Product Marketing Manager at Monetate.

And I’m Bruce Ernst, VP of Product here at Monetate.

Bruce, every company wants to be able to optimize its website, but there’s a multitude of reasons that can make that difficult. And one of the most common involves re-platforming. We often hear that because a business is in the process of changing its e-commerce platform that testing and website optimization can be very difficult. The site is locked down and essentially can’t be changed. But should website testing and optimization be locked down as well?

So re-platforming can be a real challenge to a site owner. During the time that you’re re-platforming, your site is indeed locked down. Your templates are locked down and your servers are locked down. But the thing you can’t lock down is you can’t lock down your customers and you can’t lock down your business. So it’s vitally important that you test and optimize and learn during the time that you’re in a re-platforming situation.

So Bruce, if testing and website optimization are so important, how can businesses keep this as a priority when their servers and templates are locked down?

So the key to this is that you have to stop thinking that everything has to happen at your locked down server. Over the last few years, there have been tremendous advances in browser-side technology as well as the rise of the cloud. And those two things make it possible for you to make changes, test, and react to your visitors in real time at the browser. You can effectively optimize where your visits take place, as opposed to the servers from where they’re served. Once you can do that, you can effectively optimize and test during a re-platform, and even inform your re-platform by doing intelligent tests during the lockdown period.

Thanks, Bruce. And if you’re interested in reading more about this topic, check out our white paper on cloud-based, client-side architecture at