Video Transcription

Sophisticated planning and budgeting experiences which resulted in reams of paper just five, ten years ago are now less instantaneous as they dream about where they want to travel, but much more instantaneous when they reach that magic moment, that golden moment, of deciding when they want to buy. They want to buy when, where, and how they’re prepared to buy in the moment.

And that’s where the traveling public, business travelers are now well-equipped with all the devices in their direct control for buying travel as they are for buying books on online book retailers and on making other information and hard goods purchases in other industries.