Dynamic Testing
is here.

The revolutionary new way to optimize ecommerce experiences.

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A faster way to learn. The fastest way to conversions.

Dynamic Testing uses advanced machine-learning algorithms that
start learning the moment you launch an experience. It constantly
adapts to optimize real-time performance against any goal you can
dream up (such as click-thru, form submission, or conversion).

Watch the video to learn more.

Put conversion rate optimization on auto-pilot.

Dynamic Testing dramatically reduces the time needed to realize the
benefits of your winning ideas.

In the example below, split A is clearly superior to Split B. But the
traditional test took a relatively long time to become confident enough
to declare split A the winner.

Dynamic Testing quickly realized the top performer and sent more traffic
to split A. While they both came to the same conclusion, Dynamic Testing
captured those extra conversions from the better-performing split while
the traditional test maintained a static traffic allocation.

dynamic-vs-standard-chart

Traditional A/B testing Dynamic Testing
Delivers content according to predetermined split (typically 50/50) Uses machine learning to dynamically allocate traffic based on content performance
Risks displaying under-performing content to a half of all visitors Automatically allocates traffic to the best-performing split
Longer time to ROI. Requires you to wait for test to achieve statistical significance Obtains ROI faster. Delivers the best content based on likelihood to drive performance.

Machine learning that works for you.

Dynamic Testing uses advanced machine-learning algorithms that start learning
the moment you launch an experience. It constantly adapts to optimize real-time
performance against any goal you can dream up (such as click-thru, form submission,
or conversion).

The Dynamic Testing engine constantly responds to changing customer behaviors.
When it notices a change in content performance, it automatically adjusts traffic
allocation to ensure you’re driving the maximum ROI—all the time. It’s the smart
alternative to A/B testing.

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