Social Media Today | June 9, 2014 | ‘User Experience’ in the broadest terms deals with the quality of every ‘moment of truth’ that a user experiences with your brand. This includes their experiences while using your website, while browsing through the shelves in your physical stores, while getting a problem fixed through your customer care representatives or even while consuming the various forms of marketing communications that you put out there, such as television commercials, radio ads or billboards. Read more…