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January 17, 2017 | Press Release

Monetate Promotes Adam Litle to VP Sales, North America

Company Continues to Bolster Its Focus on Bringing 1-to-1 Personalization to Market

New York (Jan. 17, 2017) – Monetate, the worldwide leader in personalization, today announced the promotion of Adam Litle to Vice President of Sales, North America. In this newly created executive role, Litle will be responsible for leading the company’s aggressive sales strategy in North America, with a focus on helping consumer-facing brands in retail, e-commerce and other sectors create individualized experiences that increase customer engagement and improve performance. He will report directly to Monetate President and CEO Lucinda Duncalfe and join the executive leadership team.

This appointment comes at a pivotal time in Monetate’s evolution. Last week, the company announced plans to transition its headquarters to New York City this year, a move that will allow it to better serve its current and potential customers. Both changes are among a series of strategic moves the company is making in the first half of 2017 to fast-track growth and create the first true technology platform for 1-to-1 personalization.

“Monetate is fundamentally changing the way brands are interacting with their customers,” said Lucinda Duncalfe, CEO of Monetate. “Our overarching goal is to help them build meaningful 1-to-1 relationships. Our sales team will play a critical role in ensuring that vision becomes a reality. Adam has helped our early adopting clients move towards their 1-to-1 visions. He has expertise in the market, knows the challenges brands face, and the benefits of our forthcoming product at a depth that makes him the ideal leader for the team.”

Litle previously served as General Manager of Monetate’s personalization business unit, dedicated to growing the company’s machine-learning product line. In that role, Litle worked with Monetate’s most advanced clients and prospects to refine its strategy around 1-to-1 personalization. Prior to Monetate, Litle was on the founding management team and held leadership roles in sales, business development, customer success and finance for Granular, a vertical SaaS startup backed by leading venture capital firms Andreessen Horowitz, Khosla Ventures and Google Ventures. Before that, he worked in product management and corporate development at Codexis, an emerging biotech company, as well as in investment banking for Barclays Capital. Litle holds a bachelor’s degree from Yale University and JD/MBA from the University of Michigan.

Litle is based out of Monetate’s office in Palo Alto, Calif. As he continues to expand Monetate’s west coast presence, he will also spend significant time with customers in the field and at the new NYC corporate headquarters. 


About Monetate

Monetate, the global leader in personalization software for consumer-facing brands, enables marketers to create truly individual experiences that surprise and delight every customer, increasing engagement and improving performance.

Monetate’s approach to personalization starts with the understanding that each individual is unique, and instantly chooses the best interaction for each one. Unlike testing, which identifies the best choice for everyone, or segmentation, which defines the best choice for a group of people, Monetate’s 1-to-1 personalization engine reflects the full diversity of human beings and creates an experience for each one, in each moment.

In order to deliver true 1-to-1 experiences, Monetate’s platform is:

  • Independent, so you can use any best of breed solution in your marketing stack and not be tied to one vendor’s offerings;
  • Open, so marketers can use all of their data wherever it sits, push a decision to any touchpoint and pull the results back into their data/analytics infrastructure;
  • Real-time, to enable interactions based on a customer’s in-session behavioral and event data that get their attention in increasingly narrow buying windows; and
  • Bionic, giving the creative marketer the power to manage a machine learning engine and operate at 1-to-1 scale, for real.

Founded in 2008, with offices in the U.S. and Europe, Monetate is used by leading brands around the world and influences billions of dollars in revenue every year for QVC, Newegg Inc., J. Crew Group Inc., The North Face, and hundreds of other market leaders.

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