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October 7, 2014 | Press Release

Monetate Named a Leader in TrustRadius A/B Testing TrustMap™ for Enterprises

Monetate Also Rated Strong Performer in TrustRadius A/B Testing TrustMap™ for both Mid-Size Companies and Small Businesses. Rankings Based on User Ratings and Market Segment Adoption.

PHILADELPHIA, Pa. – Monetate, the leading provider of testing and targeting, email optimization and personalization solutions, announced today that its testing and targeting solution – Monetate for Testing & Targeting – was named the leader in TrustRadius’ first-ever Buyer’s Guide to A/B Testing Software. Monetate received the highest average likelihood to recommend rating among enterprises’ (companies with >500 employees) based on customer feedback. Additionally, Monetate was rated a strong performer for both Mid-Size Companies and Small Businesses. Monetate was ranked among A/B Testing software providers AB Tasty, Adobe, Google, Maxymiser, Optimizely, Qubit, SiteSpect and Visual Website Optimizer.

“We are proud to be recognized by TrustRadius for the work we’re doing with Monetate for Testing & Targeting by the users of A/B Testing software on TrustRadius,” said Bruce Ernst, Vice President of Product Management at Monetate. “With Monetate for Testing & Targeting, we’re bringing enterprise-grade testing to the masses with unmatched scale, efficient workflow and rigorous security. Whether a marketer is running two or two hundred tests, it doesn’t matter – execution is easy, campaigns remain within marketing and no additional resources or IT involvement are required.”

“Marketers are increasingly using A/B testing software to optimize their websites,” stated Megan Headley, Research Manager, TrustRadius. “Our aim through the buyer’s guide is to gather peer intelligence into how well products are working which allows purchasers to make better choices about products while also providing valuable feedback to the companies developing these products.”

The Buyer’s Guide to A/B Testing Software is based upon 200 in-depth user reviews of A/B Testing Software products on TrustRadius. These insights were augmented by interviews with highly regarded industry experts and executives from software vendors.

For more details on Monetate for Testing & Targeting and valuable A/B testing best practices, visit www.betterwebsitetesting.com.

The TrustMap™ is a visual depiction of the best software products as rated by users on TrustRadius within each market segment – small businesses, mid-size companies and enterprises. TrustRadius does not endorse any vendor, product or service depicted in its TrustMaps and does not advise software users to select only those vendors with the highest Ratings.


About Monetate

Monetate, the global leader in personalization software for consumer-facing brands, enables marketers to create truly individual experiences that surprise and delight every customer, increasing engagement and improving performance.

Monetate’s approach to personalization starts with the understanding that each individual is unique, and instantly chooses the best interaction for each one. Unlike testing, which identifies the best choice for everyone, or segmentation, which defines the best choice for a group of people, Monetate’s 1-to-1 personalization engine reflects the full diversity of human beings and creates an experience for each one, in each moment.

In order to deliver true 1-to-1 experiences, Monetate’s platform is:

  • Independent, so you can use any best of breed solution in your marketing stack and not be tied to one vendor’s offerings;
  • Open, so marketers can use all of their data wherever it sits, push a decision to any touchpoint and pull the results back into their data/analytics infrastructure;
  • Real-time, to enable interactions based on a customer’s in-session behavioral and event data that get their attention in increasingly narrow buying windows; and
  • Bionic, giving the creative marketer the power to manage a machine learning engine and operate at 1-to-1 scale, for real.

Founded in 2008, with offices in the U.S. and Europe, Monetate is used by leading brands around the world and influences billions of dollars in revenue every year for QVC, Newegg Inc., J. Crew Group Inc., The North Face, and hundreds of other market leaders.

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