Introduction of comprehensive product suite provides online marketers with the agility to easily deliver customers the relevant website experience they expect
PHILADELPHIA, PA — (January 16, 2012) – Monetate, the leader in marketing optimization technology, today launched its Agility Suite, a comprehensive set of products that provide online marketers with new levels of website agility to keep up with evolving consumer behavior in the omnichannel world. The new Monetate Agility Suite offers marketers a complete digital toolkit that leads to deeper customer engagement, more relevant and targeted messages delivered to their customers, and the ability to use actionable data to increase performance.
“The number one challenge we hear from CMOs is finding technology that really does rapidly improve their customers’ experience online,” said Monetate founder and CEO David Brussin. “Monetate’s Agility Suite was designed to meet this need. It provides very targeted marketing solutions that work together in one comprehensive suite of products.”
Monetate’s Agility Suite, which consists of five products, enables marketers to test an unlimited number of marketing campaigns outside of the IT queue, to connect with key segments of website traffic in real time, to maintain messaging consistency between distinct marketing channels throughout the purchasing cycle, to merchandise and display products optimally, and to change anything, anywhere within the web experience quickly.
Monetate’s Agility Suite includes the following products:
- Monetate TestLab makes testing quicker and more powerful than ever by enabling marketers to turn ideas into A/B/n or multivariate tests easily. The test can be measured in real time and instantly optimized to drive the best results.
- Monetate Merchandiser gives merchandisers the ability to increase effectiveness easily. They can capture customer interest and increase sales with richer, boundless online experiences across the web.
- Monetate LiveTarget leverages real-time data and in-session customer behavior to deliver more relevant website experiences to key audience segments.
- Monetate Touchpoints allows marketers to maintain consistent marketing messages across all inbound channels – email, search, social, display, and affiliate – effortlessly.
- Monetate SmartCanvas removes internal IT constraints and platform limitations. Marketers can make changes to anything on the website, anywhere, at anytime quickly and easily. Organizations can meet changing consumer expectations by managing web content with agility and intelligence.
“What I love about Monetate is that it is shockingly easy to use,” said Mahender Nathan, VP of Direct at Godiva. “All the ingredients to make smart marketing decisions are built in with Monetate – from integrated data collection, easy customer segmentation tools, the ability to rapidly test and serve new content, and robust reporting and analytics capabilities. Thanks to Monetate, we’re now testing more often and more frequently than I’ve ever before experienced in my 14 years in ecommerce.”
Installed on the website with just one line of code, Monetate’s Agility Suite is delivered to businesses through a cloud-based platform that runs in the browser, and allows marketers to make instantaneous data-driven changes without IT involvement.
“Monetate was designed to empower marketers to deliver relevant content to online consumers based on results and without the constraints of platform impediments and limited resources, Brussin continued. Our new Agility Suite is the best way for online marketers to sidestep all of the disparate challenges associated with delivering a consistent website experience in today’s highly competitive digital environment.”
Monetate drives billions of dollars of revenue every year for some of the best-known brands in the world, including Best Buy, QVC, Urban Outfitters, Aeropostale, The Sports Authority, and PETCO. The company’s comprehensive product suite and conversion expertise enable marketers to deliver a more relevant customer experience with unprecedented agility.
Leading marketers rely on Monetate’s cloud-based browser technology to achieve a new level of speed and control, allowing them to run 16 times more optimization campaigns compared to industry averages. The Monetate Agility Suite includes advanced products for testing, merchandising, targeting, and cross-channel consistency, providing an opportunity to bypass traditional IT restraints and react in real time to customer demands. Monetate also helps marketers implement best practices and drive online revenue through its expert strategic services and content publishing teams.