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April 7, 2015 | Press Release

Monetate Launches Groundbreaking Solution for Mobile App Personalization and A/B Testing

With Monetate for Mobile Apps, marketers can easily personalize and quickly test any part of their mobile apps, without touching a single line of code

PHILADELPHIA, Pa. – Monetate, the leading provider of multi-channel personalization for the world’s best brands, today announced an innovative new solution for marketers – Monetate for Mobile Apps. With Monetate for Mobile Apps, marketers can personalize and test any part of their mobile app’s user experience, run unlimited A/B/n tests, segment customers and instantly update the app – all without ever having to touch a single line of code.

As with all Monetate solutions, Monetate for Mobile Apps empowers marketers to personalize each customer’s experience based on data points such as past purchases, loyalty program status, preferred clothing size, browsing history, location, demographics and more.

Monetate for Mobile Apps seamlessly integrates a brand’s mobile apps with the Monetate personalization platform, enabling marketers to create dynamic customer segments, run in-depth tests, send behavioral push notifications and glean rich customer insights. Additionally, marketers can now make significant updates to their mobile apps while avoiding lengthy lag times associated with app approval processes, as well as instantly fix issues that are commonly caused by operating system updates.

“According to research from Google, 67 percent of people begin shopping on one device and continue on another. Multi-screen shopping is the norm – not the exception – and today’s customers expect a consistent cross-device experience,” said Lucinda Duncalfe, CEO, Monetate. “Combined with the full power of the Monetate platform, marketers can integrate custom data like past purchases, apparel size and loyalty membership to create, manage and deliver consistent, personalized experiences across web, email and mobile apps – side by side in one easy-to-use solution.”

A Finger on the Pulse of Customer Insights

Monetate for Mobile Apps gives brands the ability to analyze mobile app usage and performance to gain valuable customer insights. Through robust testing and Monetate customer data, marketers can understand who is using their app and identify similarities between those individuals who convert and those who delete the app after a short time.

Each test and experience provides insights into user behaviors based on:

  • Customer engagement rating (number of sessions)
  • Navigation path (and where users abandon)
  • Account status
  • Time since last login
  • Geographic region
  • Acquisition performance
  • User retention and cohorts
  • Detailed device and OS information

Monetate for Mobile Apps provides out-of-the-box integration with all major app analytics providers, enabling marketers to seamlessly import customer and performance data for measurement, and then easily export it for additional analysis and reporting. Monetate’s latest solution is the result of strategic collaborations between Monetate and Taplytics, a leading provider of mobile A/B testing solutions.


About Monetate

Monetate, the global leader in personalization software for consumer-facing brands, enables marketers to create truly individual experiences that surprise and delight every customer, increasing engagement and improving performance.

Monetate’s approach to personalization starts with the understanding that each individual is unique, and instantly chooses the best interaction for each one. Unlike testing, which identifies the best choice for everyone, or segmentation, which defines the best choice for a group of people, Monetate’s 1-to-1 personalization engine reflects the full diversity of human beings and creates an experience for each one, in each moment.

In order to deliver true 1-to-1 experiences, Monetate’s platform is:

  • Independent, so you can use any best of breed solution in your marketing stack and not be tied to one vendor’s offerings;
  • Open, so marketers can use all of their data wherever it sits, push a decision to any touchpoint and pull the results back into their data/analytics infrastructure;
  • Real-time, to enable interactions based on a customer’s in-session behavioral and event data that get their attention in increasingly narrow buying windows; and
  • Bionic, giving the creative marketer the power to manage a machine learning engine and operate at 1-to-1 scale, for real.

Founded in 2008, with offices in the U.S. and Europe, Monetate is used by leading brands around the world and influences billions of dollars in revenue every year for QVC, Newegg Inc., J. Crew Group Inc., The North Face, and hundreds of other market leaders.

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