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July 8, 2016 | Press Release

Monetate Appoints Maribeth Ross as Senior Vice President of Marketing

PHILADELPHIA, Pa. – Monetate, the leading experience marketing platform for brands worldwide, announced today that Maribeth Ross has been named senior vice president of marketing for Monetate.

Ross is a veteran B2B marketer fascinated with cracking the code of what makes customers engage, buy from, and champion a brand. As Senior Vice President of Marketing, she will leverage her deep expertise to lead Monetate’s marketing functions. With over 15 years of award-winning experience driving marketing strategy and execution for high-growth technology companies, Ross brings a passion for integrated marketing and marketing technology to her role.

“Maribeth brings extraordinary business expertise and marketing leadership to Monetate,” said Lucinda Duncalfe, President and CEO, Monetate. “Maribeth’s insight and industry knowledge will help us elevate the Monetate brand, stimulate increased demand for our solutions and services and drive revenue growth across our entire platform. We are delighted to welcome her inspiration and leadership.”

In her previous role, Ross was Managing Director and Chief Content Officer at Aberdeen Group, where she ran the organization’s content marketing services business. Early in her career, while leading marketing for a Ford subsidiary, Ross obtained a 6-Sigma Black Belt certification; solidifying her love of statistics and data. She put these skills to work to establish metrics-oriented marketing initiatives as Director of Solutions Marketing for Iron Mountain and VP of Marketing at NetProspex.

“I am thrilled to join Monetate and look forward to working with such a talented team to build on their incredible, industry-leading vision and strong momentum,” said Maribeth Ross, senior vice president of marketing, Monetate.

“Personalization is the future of marketing and Monetate is blazing the trail for marketers seeking to interact in real-time with each of their customers, across every touchpoint, based on everything they know about them. Monetate has an outstanding culture of innovation excellence, and I’m excited to apply my expertise to drive continued revenue and market growth.”

Ross lives in Boston with her husband, son and three dogs. She is a frequent speaker on marketing best practices and is a self-professed connoisseur of brick oven pizza.


About Monetate

Monetate, the global leader in personalization software for consumer-facing brands, enables marketers to create truly individual experiences that surprise and delight every customer, increasing engagement and improving performance.

Monetate’s approach to personalization starts with the understanding that each individual is unique, and instantly chooses the best interaction for each one. Unlike testing, which identifies the best choice for everyone, or segmentation, which defines the best choice for a group of people, Monetate’s 1-to-1 personalization engine reflects the full diversity of human beings and creates an experience for each one, in each moment.

In order to deliver true 1-to-1 experiences, Monetate’s platform is:

  • Independent, so you can use any best of breed solution in your marketing stack and not be tied to one vendor’s offerings;
  • Open, so marketers can use all of their data wherever it sits, push a decision to any touchpoint and pull the results back into their data/analytics infrastructure;
  • Real-time, to enable interactions based on a customer’s in-session behavioral and event data that get their attention in increasingly narrow buying windows; and
  • Bionic, giving the creative marketer the power to manage a machine learning engine and operate at 1-to-1 scale, for real.

Founded in 2008, with offices in the U.S. and Europe, Monetate is used by leading brands around the world and influences billions of dollars in revenue every year for QVC, Newegg Inc., J. Crew Group Inc., The North Face, and hundreds of other market leaders.

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