New products, announced at Shop.org Annual Summit, expand Monetate’s offerings beyond the website to new channels, enabling marketers to identify, reach, and build relationships with new customers.
CHICAGO (Sept. 30, 2013) – Monetate today announced two revolutionary new products that will bring its big data marketing acceleration technology to retention and acquisition channels. The addition of Monetate Email and Monetate Display significantly expands the Monetate Acceleration Cloud, making it the only technology that connects knowledge of the customer with real-time multichannel marketing, in one user interface.
Monetate Email extends the power of real-time, personalized website experiences, enabling marketers to deliver email that is personalized at open-time, rather than when the email is sent. Monetate Email can be targeted to customer segments based on a deep knowledge of the customer―including behavioral triggers―and can synchronize the email-to-website experience with consistent messaging, offers, and content, all the way through to conversion.
“While email is still the workhorse of digital marketing, it’s been losing effectiveness because it lacks the in-the-moment relevance the customer demands,” said Dan Pingree, VP of Marketing at Moosejaw. “Monetate’s email product solves this challenge, allowing Moosejaw to display content and offers within an email that are relevant to the customer at the time they actually open the email, not when we send the email. As a recognized leader in online marketing, Moosejaw sees Monetate’s new email solution as the next generation of email marketing.”
Monetate Display enables brands to discover their most valuable customer segments and make targeted display ad buys to attract more of those high-value customer segments to websites. Through an integration with major display ad networks, ad buys can be made directly inside the Monetate interface.
Additionally, Monetate Display features a calculator that lets the marketer input a desired level of performance for each segment, and then automatically estimate the cost the marketer can spend to acquire that audience, in order to achieve the desired level of performance. Display synchronizes the customer’s ad-to-website journey, so visitors have a consistent, seamless experience from the click to conversion.
“The new rules of marketing are all about engagement and long-term relationships,” said Bruce Ernst, vice-president of product management, Monetate. “Smart marketers realize that the consumer no longer reacts to disconnected brand messages designed to push a transaction rather than build a relationship. The new email and display products from Monetate will help brands gets a deeper understanding of their customers, and deliver consistent, winning experience across any screen, in any channel, in-the-moment and over time.”