Company growth surges alongside European marketers’ adoption of personalisation solutions and strategies
LONDON, ENGLAND (June 3, 2014) – Today Monetate, the leading provider of testing and targeting, email optimisation and personalisation solutions, announced it has increased revenue in Europe more than 300 percent in Q1 2014. Among the European brands contributing to Monetate’s dramatic growth are retailers Fitflop, Country Attire, Dreams and Boden, as well as British publishing company IPC Media. Monetate is empowering marketers at these leading brands to create, deliver and measure personalised marketing campaigns across all touch points – at scale.
“The past year has seen a rapid rise in personalisation among European marketers, with brands using data in increasingly sophisticated ways to develop tailored content and target customers based on their unique preferences and online behaviours,” said David Brussin, founder and CEO, Monetate. “This trend is evidenced in Monetate’s dramatic European growth this past quarter. We plan to continue to expand our presence in Europe as we further pursue our mission of democratising digital marketing by providing individual marketer’s the technology and data needed to deliver the right message to the right customer at the right time, worldwide.”
Monetate’s success in Europe comes at a time of continued, rapid growth for the company. Monetate has more than doubled its revenue over last year and grown to nearly 230 employees globally. It has recently expanded its London offices, as well as its teams in the Nordic and DACH regions.
“We selected Monetate as we feel their product offering best suits our consumer needs and will allow us to offer an enriched customer experience globally,” Lee Faetz, Global head of Ecommerce, FitFlop.
“Consumers today are always on, always connected, and demand the most relevant experiences from brands. Monetate enables us to optimise our digital channels to deliver on this experience,” said Jenny Parker, Marketing Director, Country Attire, Ltd.
Monetate generates billions of pounds in new revenue for companies across the globe, helping them grow 39 percent faster than the industry average. Using this technology, companies can eliminate traditional organisational and technological roadblocks, so they can focus on their business. Monetate empowers marketers to identify important customer segments, target them with digital marketing campaigns built with dynamic content, and measure the results of those campaigns—all within a single UI and in real time.