The key to finding your conversion rate optimization best practices is figuring out how to sort through all the information you have in your testing program.
Industry: Travel & Hospitality
The most important thing about a customer segment is that they prove value to your brand. Three criteria—context, behavior, relationship—make that happen.
Among the multitude of tools you can use for ecommerce, few would regard Google Analytics as the sexiest. Its Advanced Segments feature is pretty great, though.
If you run a testing program, it may be hard to collapse everything you know into a simple reply. But your leadership team will value your ability to do so.
There are a ton of techniques out there that will help you bring some life back to your email campaigns. Here are 10 that are easy to use.
When you look at your customers at a more granular level, you can learn a lot more about whether something you try is actually working.