Industry: Travel & Hospitality
It’s a good business exercise to review what you’re currently tracking, versus what you would want to track if given the opportunity.
An omnichannel marketing platform can help save digital marketers time by having all of their personalization tools and marketing channel data in one place.
Marketers and retailers must create context-specific and relevant online experiences for users on many channels to address the needs of this new shopping environment
Even if non-purchase behaviors don’t track to immediate revenue, they do provide us with something that can be equally as important: clarity about our customers.
Good web designs, and even great ones, are not usable by accident. They are a compromise between superb aesthetics and tailored usability.
Whether Yogi Berra is more famous as a player or for jumbling words into oddly insightful quotes I don’t really know, but he has the mind of an email marketer.