George Bernard Shaw once said, “A life spent making mistakes is not only more honorable, but more useful than a life spent doing nothing.” Was he right?
Industry: Travel & Hospitality
Ecommerce traffic and sales rise this season as savvy consumers take holiday deal browsing and buying mobile The Monetate Platform influenced more than a quarter of all U.S. ecommerce sales (or more than one in every…
The worst thing you can do for those people is say, “404 – File or directory not found,” and then not leave them any options.
The key to finding your conversion rate optimization best practices is figuring out how to sort through all the information you have in your testing program.
The most important thing about a customer segment is that they prove value to your brand. Three criteria—context, behavior, relationship—make that happen.
Among the multitude of tools you can use for ecommerce, few would regard Google Analytics as the sexiest. Its Advanced Segments feature is pretty great, though.
If you run a testing program, it may be hard to collapse everything you know into a simple reply. But your leadership team will value your ability to do so.