As the world of mobile commerce evolves, retailers who build products around a customer’s needs will fare far better than those who don’t.
If you run a testing program, it may be hard to collapse everything you know into a simple reply. But your leadership team will value your ability to do so.
There are a ton of techniques out there that will help you bring some life back to your email campaigns. Here are 10 that are easy to use.
If Apple can get a fraction of its audience to buy in, it’ll start changing the way customers conduct m-commerce transactions.
When you look at your customers at a more granular level, you can learn a lot more about whether something you try is actually working.
One of the big motivations for conducting a website testing program is to figure out whether what you’re doing is having an impact on your business.
A more human approach to marketing makes for a better customer experience. The end result is improved customer retention and improved conversion rates.
It’s a good business exercise to review what you’re currently tracking, versus what you would want to track if given the opportunity.