If you haven’t been maximizing your traffic pop, there’s still time: last-minute and carryover shoppers comprise a sizable 33.2% of back-to-school shoppers.
One of the big motivations for conducting a website testing program is to figure out whether what you’re doing is having an impact on your business.
A more human approach to marketing makes for a better customer experience. The end result is improved customer retention and improved conversion rates.
It’s a good business exercise to review what you’re currently tracking, versus what you would want to track if given the opportunity.
An omnichannel marketing platform can help save digital marketers time by having all of their personalization tools and marketing channel data in one place.
Marketers and retailers must create context-specific and relevant online experiences for users on many channels to address the needs of this new shopping environment
Many brands understand that customers don’t want to be hamstrung by organizational silos, and some of the best are starting to do something about it.