One of the big motivations for conducting a website testing program is to figure out whether what you’re doing is having an impact on your business.
It’s a good business exercise to review what you’re currently tracking, versus what you would want to track if given the opportunity.
An omnichannel marketing platform can help save digital marketers time by having all of their personalization tools and marketing channel data in one place.
Marketers and retailers must create context-specific and relevant online experiences for users on many channels to address the needs of this new shopping environment
Even if non-purchase behaviors don’t track to immediate revenue, they do provide us with something that can be equally as important: clarity about our customers.
Good web designs, and even great ones, are not usable by accident. They are a compromise between superb aesthetics and tailored usability.