George Bernard Shaw once said, “A life spent making mistakes is not only more honorable, but more useful than a life spent doing nothing.” Was he right?
Ecommerce traffic and sales rise this season as savvy consumers take holiday deal browsing and buying mobile The Monetate Platform influenced more than a quarter of all U.S. ecommerce sales (or more than one in every…
The key to finding your conversion rate optimization best practices is figuring out how to sort through all the information you have in your testing program.
The most important thing about a customer segment is that they prove value to your brand. Three criteria—context, behavior, relationship—make that happen.
If you run a testing program, it may be hard to collapse everything you know into a simple reply. But your leadership team will value your ability to do so.
There are a ton of techniques out there that will help you bring some life back to your email campaigns. Here are 10 that are easy to use.
If Apple can get a fraction of its audience to buy in, it’ll start changing the way customers conduct m-commerce transactions.
When you look at your customers at a more granular level, you can learn a lot more about whether something you try is actually working.