The most important thing about a customer segment is that they prove value to your brand. Three criteria—context, behavior, relationship—make that happen.
Industry: Consumer Products
Apple famously shuts down its online store the morning of an iPhone announcement, but what does its list of wireless service providers do? We wanted to find out.
With NRF forecasting $105 billion in online spending this holiday season, it’s time to pay attention to consumers’ motivators and adjust accordingly.
We found inspiration in a 4-year-old’s ability to offer more relevance to her customers and improve conversions with less overhead.
Among the multitude of tools you can use for ecommerce, few would regard Google Analytics as the sexiest. Its Advanced Segments feature is pretty great, though.
If you run a testing program, it may be hard to collapse everything you know into a simple reply. But your leadership team will value your ability to do so.
There are a ton of techniques out there that will help you bring some life back to your email campaigns. Here are 10 that are easy to use.