Why reinvent the wheel when it comes to ideas for optimizing your website? Steal smart! To help you zero in on some test campaigns worth your time—and that should score you some wins—we’ve gathered a baker’s dozen of field-tested website tweaks that produced impressive increases in average order value, revenue per session, add-to-cart rates, and conversion for online retailers.

Areas of focus include product badges, cart and button copy, live chat, social media consistency, price presentation, faceted navigation, predictive search and more.

Download 13 Website Testing Wins.