We reached out to Anthony Bucci, Co-Founder of Revzilla.com, to learn how the motorcycle enthusiast retailer is using The Monetate Agility Suite.
How Do You Use Monetate?
At motorcycle enthusiast retailer RevZilla, we are laser-focused on making our site the best possible customer experience. Because Monetate allows us to put the right messaging in front of each person at the right time, based on a mix of customer-centric factors, it has been a huge help in achieving and maintaining that focus.
Something we were immediately excited about with Monetate was the ease of international targeting. RevZilla has license to ship to some countries but not others, and there are also some constraints on the brands we ship internationally, as well. Monetate is brilliant in this situation because it gives us the ability to tailor our message at the country level, and even make that message brand or locale specific. The results have been excellent and the impact on our bottom line has been very positive.
Monetate was also very easy for us to implement on RevZilla.com. It’s a well-designed and intuitive system. There are many things that we do with Monetate on our own, but we also take advantage of Monetate’s Service Group to create and drive campaigns for us. The mix of turnkey Monetate-driven campaigns and internally executed campaigns has proved to be the most effective strategy for us to date.
Monetate has also been a great way for RevZilla to easily–and measurably–implement ideas on the site then quickly quantify their performance. We love the ability to toggle campaigns on the fly, depending on results and reporting. Leveraging Monetate’s platform certainly beats risking internal resources on building custom architecture only to find the return on investment is nominal.
What Do You Like About Monetate?
While spear-heading marketing and creative at RevZilla I love the fact that Monetate allows me to focus full-time on content and message quality, instead of splitting my focus with implementation strategy. And the lack of any IT overhead with Monetate removes a major limiting factor from my to-do list.
RevZilla has a very diverse core customer base which varies by riding style, age group, and other unique factors. Monetate lets us speak to all of those riders in ways that are relevant to them, either through a vernacular to which they can relate or through the brands they are currently researching or to which they previously been loyal.
Using Monetate means our time to market around site changes and messaging modifications is lightning-fast compared to an in-house implementation. We built RevZilla to inherently be more agile than the average online retailer, but the added boost to deployment through Monetate continues to be a win for us.
RevZilla Motorsports is a hard-charging, Philadelphia-based retailer that caters to motorcycle, dirt bike and ATV enthusiasts by offering thousands of hard-to-find technical and lifestyle products online. By coupling a fair and straight-forward customer-centric approach with superior technology and innovation at RevZilla.com, the company has become a driving force and authority within its realm of online retail. Read how the company has been using Monetate to keep it nimble, and right on the cutting edge.