Marketers and retailers must create context-specific and relevant online experiences for users on many channels to address the needs of this new shopping environment
Topic: Website Testing
Use this quick targeting tip to win over those back-to-school customers who browse online but find it easier to buy for their kids in-store.
The next step in a testing program is delivering experiences that differentiate between knowing what works best, and knowing who it works best for.
Landing pages are a good start for an online bank that has just taken the dive into testing, because they are relatively simple to change.