Why won’t customers behave? You spent months and months on that website redesign. It’s true to your brand identity; your products look terrific on it, and any customer can easily navigate your entire catalog. But…
Topic: Website Testing
The key to finding your conversion rate optimization best practices is figuring out how to sort through all the information you have in your testing program.
If you run a testing program, it may be hard to collapse everything you know into a simple reply. But your leadership team will value your ability to do so.
When you look at your customers at a more granular level, you can learn a lot more about whether something you try is actually working.
If you haven’t been maximizing your traffic pop, there’s still time: last-minute and carryover shoppers comprise a sizable 33.2% of back-to-school shoppers.
One of the big motivations for conducting a website testing program is to figure out whether what you’re doing is having an impact on your business.