Topic: Website Testing
If you run a testing program, it may be hard to collapse everything you know into a simple reply. But your leadership team will value your ability to do so.
When you look at your customers at a more granular level, you can learn a lot more about whether something you try is actually working.
If you haven’t been maximizing your traffic pop, there’s still time: last-minute and carryover shoppers comprise a sizable 33.2% of back-to-school shoppers.
One of the big motivations for conducting a website testing program is to figure out whether what you’re doing is having an impact on your business.
Marketers and retailers must create context-specific and relevant online experiences for users on many channels to address the needs of this new shopping environment
Use this quick targeting tip to win over those back-to-school customers who browse online but find it easier to buy for their kids in-store.