One of the big motivations for conducting a website testing program is to figure out whether what you’re doing is having an impact on your business.
Marketers and retailers must create context-specific and relevant online experiences for users on many channels to address the needs of this new shopping environment
Use this quick targeting tip to win over those back-to-school customers who browse online but find it easier to buy for their kids in-store.
Whether Yogi Berra is more famous as a player or for jumbling words into oddly insightful quotes I don’t really know, but he has the mind of an email marketer.
Just-in-Time production helped Toyota become one of the most successful companies in the world. You can make it part of your marketing plans.
If you let your data get old, your retargeting ads become stale, even generic. That means your targeted customers get annoyed. And see you as out of touch.