A good story is responsive to your audience, educates them and inspires them to change. That’s a lot different than a campaign.
The next step in a testing program is delivering experiences that differentiate between knowing what works best, and knowing who it works best for.
Monetate’s TargetBuilder enables marketers to build custom segments from various data sources through nothing more than point-and-click selections.
If you’re going to talk convergence, do me this favor: Start talking about how that data informs your actions. Otherwise, the whole thing is a useless exercise.