Get smarter about who you’re talking to, and by measuring the impact of what you’re saying, to have your email marketing program stand out this holiday season.
When you look at your customers at a more granular level, you can learn a lot more about whether something you try is actually working.
If you haven’t been maximizing your traffic pop, there’s still time: last-minute and carryover shoppers comprise a sizable 33.2% of back-to-school shoppers.
One of the big motivations for conducting a website testing program is to figure out whether what you’re doing is having an impact on your business.
Marketers and retailers must create context-specific and relevant online experiences for users on many channels to address the needs of this new shopping environment
Use this quick targeting tip to win over those back-to-school customers who browse online but find it easier to buy for their kids in-store.