Find the data that’s valuable to you, ensure you have access to it, and use it to build a strategy.
Brands don’t need to be wildly funded, ideally staffed, or sitting on massive “big data.” They need to be “consumer-first” and nimble, and have the right tools.
It’s time to push back on the generally accepted definition of real-time marketing, and encourage brands to focus on delivering winning, relevant experiences to their customers in the moment.
New enterprise-level cloud technology can serve as the link between CIOs and CMOs. Without that link, it will be hard to enact change and break down silos that exist not only between marketing and IT, but also throughout the organization. So who will lead the enterprise? The CIO? The CMO? Read on to find out.