Brands don’t need to be wildly funded, ideally staffed, or sitting on massive “big data.” They need to be “consumer-first” and nimble, and have the right tools.
It’s time to push back on the generally accepted definition of real-time marketing, and encourage brands to focus on delivering winning, relevant experiences to their customers in the moment.
New enterprise-level cloud technology can serve as the link between CIOs and CMOs. Without that link, it will be hard to enact change and break down silos that exist not only between marketing and IT, but also throughout the organization. So who will lead the enterprise? The CIO? The CMO? Read on to find out.
To remain competitive, strengthen relationships with customers, and acquire new ones, companies will need to shift much more of their pre-sales communication from text to video in 2014.