Use this quick targeting tip to win over those back-to-school customers who browse online but find it easier to buy for their kids in-store.
Technology is starting to crack the code for effortless mobile commerce. And this lazy shopper couldn’t be more excited.
Find the data that’s valuable to you, ensure you have access to it, and use it to build a strategy.
Brands don’t need to be wildly funded, ideally staffed, or sitting on massive “big data.” They need to be “consumer-first” and nimble, and have the right tools.
It’s time to push back on the generally accepted definition of real-time marketing, and encourage brands to focus on delivering winning, relevant experiences to their customers in the moment.