What if you could deliver a unique, customized experience tailored to each individual customer? It’s called 1-to-1 marketing, and recent technological innovations are enabling marketers to get a lot closer to this goal. One of…
Mobile Finally Takes Off Cyber Week 2014 – the holiday shopping season comprising Black Friday through Cyber Monday – saw mobile truly take off, with mobile purchases increasing 45 percent over 2013. But mobile’s shining…
For the customer, a mobile payments system does two things well: it provides for an easy and efficient payment system and it provides additional security.
As the world of mobile commerce evolves, retailers who build products around a customer’s needs will fare far better than those who don’t.
If Apple can get a fraction of its audience to buy in, it’ll start changing the way customers conduct m-commerce transactions.
An omnichannel marketing platform can help save digital marketers time by having all of their personalization tools and marketing channel data in one place.
Marketers and retailers must create context-specific and relevant online experiences for users on many channels to address the needs of this new shopping environment
Many brands understand that customers don’t want to be hamstrung by organizational silos, and some of the best are starting to do something about it.