For the customer, a mobile payments system does two things well: it provides for an easy and efficient payment system and it provides additional security.
As the world of mobile commerce evolves, retailers who build products around a customer’s needs will fare far better than those who don’t.
If Apple can get a fraction of its audience to buy in, it’ll start changing the way customers conduct m-commerce transactions.
An omnichannel marketing platform can help save digital marketers time by having all of their personalization tools and marketing channel data in one place.
Marketers and retailers must create context-specific and relevant online experiences for users on many channels to address the needs of this new shopping environment
Many brands understand that customers don’t want to be hamstrung by organizational silos, and some of the best are starting to do something about it.
Use this quick targeting tip to win over those back-to-school customers who browse online but find it easier to buy for their kids in-store.
Technology is starting to crack the code for effortless mobile commerce. And this lazy shopper couldn’t be more excited.