Marketers and retailers must create context-specific and relevant online experiences for users on many channels to address the needs of this new shopping environment
Topic: Social Media
Three brands created multi-channel campaigns that shined throughout the Super Bowl. We highlight them in this post.
Social referral traffic is up big time this holiday season, but traffic from underdog Facebook has skyrocketed, while referrals from Pinterest has taken a major nosedive, pin-first.
According to data from nearly 30 million online shopping sessions on Thanksgiving Day, revenue was up 63.88%, including increases from tablet shoppers (278.83%), smartphone users (103%), and consumers on traditional laptop and desktop computers (66.19%).
The 2013 holiday shopping season started with a resounding bang as leading online retailers experienced a 25% increase in revenue during the five-day period leading up to Thanksgiving compared to last year.
New research investigates the effect of advertising content on customer engagement and whether informative or persuasive content drives more consumer engagement on Facebook.
By engaging in some brand storytelling, Reebok hopes to build an emotional connection to characters and products in a holistic way that ultimately results in a purchase.