Topic: Shopping Cart Abandonment
Some marketers are so obsessed with conversion rates that they forget the bottom line. Here are four CRO tips that don’t impact your profitability or brand.
It costs far more to acquire new customers than it does to retain existing ones. So what does that mean for the marketer? You need a plan for lifetime value—not the one-time transaction.
Neglecting the user experience on the way to checkout can be tantamount to sabotaging the conversion funnel.
If you think of the holidays as ecommerce’s fight night, view the months leading up to it as gym season. Start training for the season of giving (and buying) now.
By knowing when to show visitors a particular version of a cart page, a retailer adds to its bottom line.
A retailer discovers a pocket of performance when it tightens the audience parameters on its cart abandonment effort.
A retailer identifies a traffic segment for which immediate disclosure of shipping and handling fees actually depresses response.