Whether Yogi Berra is more famous as a player or for jumbling words into oddly insightful quotes I don’t really know, but he has the mind of an email marketer.
Just-in-Time production helped Toyota become one of the most successful companies in the world. You can make it part of your marketing plans.
As digital marketing moves to being truly omni-channel and truly one-to-one communication, every digital experience should deliver joy.
The next step in a testing program is delivering experiences that differentiate between knowing what works best, and knowing who it works best for.
In his keynote at the 4th annual Monetate Summit, Peter Shankman laid out four rules for creating customer loyalty.