Marketers and retailers must create context-specific and relevant online experiences for users on many channels to address the needs of this new shopping environment
Topic: Email Marketing
Use this quick targeting tip to win over those back-to-school customers who browse online but find it easier to buy for their kids in-store.
Whether Yogi Berra is more famous as a player or for jumbling words into oddly insightful quotes I don’t really know, but he has the mind of an email marketer.
Just-in-Time production helped Toyota become one of the most successful companies in the world. You can make it part of your marketing plans.
The once-mighty subject line is now last in a list of three items a user sees when reviewing email. These days, it’s images that reign supreme.
The Canadian Anti-Spam Legislation, which goes into effect July 1, 2014, promises to substantially change the digital marketing landscape—and not just for Canadian companies.
As digital marketing moves to being truly omni-channel and truly one-to-one communication, every digital experience should deliver joy.