If you let your data get old, your retargeting ads become stale, even generic. That means your targeted customers get annoyed. And see you as out of touch.
Topic: Display Advertising
Geotargeted marketing by weather can be highly effective. Here are ideas on how to get started in the retail, travel and online banking industries.
Three brands created multi-channel campaigns that shined throughout the Super Bowl. We highlight them in this post.
Coordinating display advertising with two other crucial creative executions can change the status quo, while dramatically raising your return on ad spend.
Creating tons of demand generation is great, but not capitalizing on the time and money you spend getting someone to your website can be chalked up as a complete loss of great opportunities.