Topic: Conversion Rate Optimization
Companies relying on broadcast discounts to drive business aren’t just giving away margin on orders. They’re missing opportunities to create loyal customers.
A good story is responsive to your audience, educates them and inspires them to change. That’s a lot different than a campaign.
Real-time data that’s at your fingertips when you need it is the real valuable data that can help marketers deliver a better customer experience and increase conversion and return on investment.
The opportunity for the travel industry is obvious: make sure customers can use mobile devices from research to purchase and everywhere in between.
Some marketers are so obsessed with conversion rates that they forget the bottom line. Here are four CRO tips that don’t impact your profitability or brand.