If you haven’t been maximizing your traffic pop, there’s still time: last-minute and carryover shoppers comprise a sizable 33.2% of back-to-school shoppers.
Topic: Conversion Rate Optimization
Companies relying on broadcast discounts to drive business aren’t just giving away margin on orders. They’re missing opportunities to create loyal customers.
A good story is responsive to your audience, educates them and inspires them to change. That’s a lot different than a campaign.
Real-time data that’s at your fingertips when you need it is the real valuable data that can help marketers deliver a better customer experience and increase conversion and return on investment.
The opportunity for the travel industry is obvious: make sure customers can use mobile devices from research to purchase and everywhere in between.