With NRF forecasting $105 billion in online spending this holiday season, it’s time to pay attention to consumers’ motivators and adjust accordingly.
Among the multitude of tools you can use for ecommerce, few would regard Google Analytics as the sexiest. Its Advanced Segments feature is pretty great, though.
If you run a testing program, it may be hard to collapse everything you know into a simple reply. But your leadership team will value your ability to do so.
One of the big motivations for conducting a website testing program is to figure out whether what you’re doing is having an impact on your business.
It’s a good business exercise to review what you’re currently tracking, versus what you would want to track if given the opportunity.
Even if non-purchase behaviors don’t track to immediate revenue, they do provide us with something that can be equally as important: clarity about our customers.