Topic: About Monetate


Apple Is About To Lose Its Revenue Dominance Over Android

Business Insider | April 29, 2014 |Until recently, the difference between Apple’s iOS mobile devices and the plethora of companies making Google’s Android phones and tablets was easy to describe: More people may use the cheaper Android devices, but a majority of the revenue from mobile devices came from Apple. Across the board, iPhone and iPad users downloaded more apps, paid more for them, were more lucrative targets for mobile advertising, and bought more stuff on their devices than Android users. Read more…


The Future of Marketing Data

MediaPost | April 28, 2014 | How many high-profile acquisitions have made it into the headlines over the past two years? It’s interesting to think that the average person on the street could point out that Facebook have acquired a virtual reality company, thanks to the likes of the Gadget Show and even the BBC promoting the capabilities of the VR headset through an imaginative marketing tie-up with Game of Thrones. Read more…


Here’s How Businesses Can Turn Pinterest Into An Incredibly Powerful Tool

Business Insider | April 24, 2014 | What should I be doing with Pinterest? We hear this question a lot on the Buffer blog. We’ve been fortunate to find some neat ways to improve social media marketing on FacebookTwitterLinkedIn, and more, but Pinterest? It’s kind of uncharted territory for a lot of us. Read more…


Is ‘Clienteling’ in Your Future?

Direct Marketing News | April 24, 2014 | When you’re a luxury brand, post-holiday concerns regarding how to get rid of unsold merchandise without devaluing your brand can be stressful. Perception is crucial—and a $1,500 handbag on clearance doesn’t really scream cachet. Read more…


Online Merchants Can Adopt Tactics Used by Amazon

eCommerce Bytes | April 22, 2014 |’s growth stands out in ecommerce as the company grew beyond its bookselling model into selling virtually any kind of product, and there are things online merchants can do to emulate that success. Amazon works at selling and engages in plenty of tactics to help move product from its warehouses to consumers.


From two employees to 220, in only six years

Fortune | April 17, 2014 | Outside Philadelphia, the digital marketing company Monetate is rapidly growing. So is its business opportunity. Read More… 


Can RFID save brick-and-mortar retailers after all?

Fortune | April 16, 2014 | It’s been more than a decade since Walmart shook the retail world with a bold plan to plaster its supply chain with RFID. It bombed — but rising from the ashes is a “barcode on steroids” that might just be a savior for Macy’s and other retailers. Read More… 


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