Topic: About Monetate


Radley selects Monetate to boost global conversions and improve customer experience

Retail Times | September 29, 2014 | Monetate, a global leader in cloud-based testing and targeting, email optimisation and in-the-moment personalisation software, has announced it has been selected by Radley, the UK’s leading premium handbag and accessories brand, to help boost conversions on its UK and international websites. Read more… 


6 Ways to Pull Off Anonymous Personalization People Love

HubSpot | September 29, 2014 | Marketers personalize emails to provide recipients more relevant content. Sales prepares demos specific to a prospect’s interests. So why on earth would you show the same exact website to every visitor? Read more… 

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Handbag brand Radley tailors web experiences for shoppers

Essential Retail | September 29, 2014 | The UK-based company is updating its eCommerce offering ahead of a new product range launch early next year, and its small in-house online team has opted to use tech company Monetate’s Interact tool to aid it on the journey. Read more… 


Retailers need to work on smartphone shopper conversion

Internet Retailer | September 29, 2014 | While smartphone traffic to e-commerce and m-commerce sites has grown 120% over the past year, retailers are having problems converting that traffic into dollars. That’s according to a new report from Monetate, a digital marketing firm specializing in personalization, mobile and e-mail marketing. Read more… 

Channel Eye

Smartphones beat tablets on mobile sales

Channel Eye | September 24, 2014 | A report by Monetate said data showed that mobile commerce continues to grow at a fair old pace. Read more… 

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New Data from Monetate Finds Mobile Commerce Skyrockets Over the Past Year

September 24, 2014 | Monetate, the leading provider of testing and targeting, email optimization and personalization solutions, announced the launch of its latest global Ecommerce Quarterly report (EQ2 2014). The latest EQ uncovers the most dramatic changes in mobile commerce to date, with mobile traffic skyrocketing 120 percent over the past year, overtaking traffic from tablets. By comparison, tablet traffic grew by 35 percent and desktop traffic remained flat.


Monetate study: Everyone’s on mobile, but no one’s spending money on it

The Hub | September 23, 2014 | Everyday, we’re hearing more and more about how customers are abandoning other devices to spend most of their time on mobile, but that doesn’t mean brands are seeing big revenues from it. Read more… 

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Website personalisation: What’s bad, what’s good and what’s next?

MyCustomer | September 22, 2014 | In recent years, online retail has become a far more informative and interactive environment. From multi-angle pictures to zoom-in features to rich media such as video, etailers are going to great lengths to help consumers to really understand the products they are buying without ever having to actually visit the store. Read more… 

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My Grandma’s Butcher Knows Marketing Better Than You Do | September 11, 2014 | Offering ultra-personalized experiences has become the holy grail of online marketing. We know the tenets: Offer the right experience to the right person at the right time. But somehow we’ve gotten derailed. Read more…