Topic: About Monetate

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Online > in line: U.S. retail sales drop during Black Friday weekend

Mashable | December 1, 2014 | Turkey-laden Americans would rather buy online than wait in line, and they’re spending less. U.S. retailers have begun the all-important holiday shopping season with a lump of coal, as Americans turned to online shopping instead of braving the crowds in the weekend after Thanksgiving. Sales fell 11.3% to $50.9 billion compared to 2013, according to a survey from the National Retail Federation (NRF), with average spent per person down 6.4%. Read more…


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Mobile Makes Significant Impact on Holiday Purchases

Performance IN | December 2, 2014 |New data from Monetate reveals mobile traffic, from a combination of tablets and smartphones, accounted for 44.03% of all online traffic on Thanksgiving, an increase of 19.16 percent year over year. Read more… 


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Retailers Love Holiday E-Commerce Growth, but That Doesn’t Mean It’s Profitable

re/code | December 1, 2014 |For a brick-and-mortar retailer, fast-growing online sales are often something to brag about. But during the holiday season, strong e-commerce sales numbers can come with a big trade-off: Tiny profits or even a loss. Read more… 


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CE, M-Commerce Were Holiday Weekend Winners

TWICE | December 1, 2014 | CE once again proved itself a Thanksgiving weekend favorite, while a sharply higher number of consumers used their mobile devices to shop. Read more… 



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Holiday Season Online Spending Surpasses $22.7 Billion

MediaPost | November 30, 2014 |U.S. consumers’ online spending via desktops rose 32% to $1.01 billion this Thanksgiving Day. Black Friday followed with $1.51 billion in sales, up 26% compared with the same day in 2013, per comScore. Read more… 


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Big Phones Gaining Share, Driving Traffic And Larger Conversions

Marketing Land | November 25, 2014 |Three recent reports show that larger-screen smartphones (so-called “phablets”) are starting to have a significant impact on the market. They’re growing marketshare, internet traffic and driving higher value conversions vs. their smaller-screen smartphone siblings. Read more…


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How Big Data Boosted Online Sales For GNC, Sur La Table And ModCloth

Forbes| October 22, 2014 | When it comes to retailing in the digital era, technology is often hyped as the key to knowing the long unknowable, a means to reveal deeper truths about what shoppers want and how they want marketers to deliver it to them. Read more… 


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Monetate Grows European Customer Base More Than 130% in Q3 2014; Launches Data Activation Feature to Help Marketers Create More Relevant Customer Experiences – Regardless of Where Data is Stored

October 21, 2014 | Monetate announced today at its first annual European Summit that it has grown its European customer base more than 130 percent, year-over-year in Q3 2014. Monetate also announced its new London office and two European data centers, as well as the launch of a new Data Activation feature aimed at helping marketers use everything they know about a customer to create truly unique and relevant experiences.


ForbesFeatured

6 Guaranteed Ways To Improve Your Holiday Marketing Results

Forbes| October 20, 2014 | There’s nothing small about the holiday season when it comes to small businesses. According to the National Retail Federation, 20 to 40 percent of yearly sales for small and mid-sized retailers take place within the last two months of the year. Read more…