Topic: About Monetate

Website Magazine

The Tale of 5 Blind Marketers: Moving to a Customer-Centric Philosophy

Website Magazine | August 29, 2014 | There’s an old tale many of you may be familiar with of the five blind men traveling in the jungles of India. In the story, the five blind men come upon an elephant. One blind man feels the elephant’s leg and calls out, “It’s a tree!” Meanwhile, another blind man touches the elephant’s trunk and says, “I’ve found a snake hanging from the tree!” Read more… 



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Monetate names Duncalfe new boss

Philadelphia Inquirer | August 27, 2014 | Lucinda Bronwyn Duncalfe has replace founder David Brussin as day-to-day CEO at Monetate, the Conshohocken marketing software builder that counts Best Buy, QVC and Celebrity Cruises among its clients. Brussin stays on board as executive chairman, “completely focused on product innovation,” the company says in this statement. Read more… 


adexchanger

Under New CEO, Monetate Tackles More Than Site Optimization

AdExchanger | August 27, 2014 | Monetate, a platform primarily known for landing page optimization, has expanded well beyond the A/B test. Appointing long-time board member and entrepreneur Lucinda Duncalfe as CEO on Tuesday, the Philadelphia-based company says it’s tackling a “multi-billion dollar” market opportunity: digital personalization. Read more… 


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Conshy-Based Monetate Names New CEO

NBC 10 | August 27, 2014 | It’s been a busy month for Conshohocken, Pa.-based Monetate. The e-commerce optimization company, founded in 2008, recently expanded its office space to accommodate a growing product development team. It detailed its latest product – Monetate for Testing and Targeting – just last week. Read more… 


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E-commerce tech company Monetate names new CEO

Philadelphia Business Journal | August 26, 2014 | It’s been a busy month for Conshohocken, Pa.-based Monetate. The e-commerce optimization company, founded in 2008, recently expanded its office space to accommodate a growing product development team. It detailed its latest product – Monetate for Testing and Targeting – just last week. Now, the company is announcing Lucinda Duncalfe as its new CEO. Read more… 



Website Magazine

Self-Serve Testing for the Enterprise

Website Magazine | August 26, 2014 | Monetate is helping enterprises take control of their testing initiatives, as the company has launched a new enterprise-level, self-serve A/B/n and multivariate (MVT) testing solution. Read more…



Topics: About Monetate
David Brussin

The Path Ahead for Monetate

Monetate makes me incredibly proud every day. Our products have changed the way 300 great brands engage with their customers, and they’re constantly praising the positive impact we’ve made on their businesses. Over the last…


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