What You Need to Know About Ecommerce Customer Retention Today: Q1 EQ Report

By Evan McGonagill

July 14, 2017

The Monetate Ecommerce Quarterly for Q1 2017 has just been released!

For this issue, we sampled more than 2.5 million ecommerce sessions from the first quarter of 2017 and analyzed the data to generate new insights into retention.

Retailers know that loyal customers are well worth the effort: shoppers who buy repeatedly will return value many times over on the investment that it takes to initiate and build the relationship. In fact, our analysis shows that a customer who has a strong history with the brand is worth 5X more in revenue per session than a first time visitor. But retention isn’t a one-size-fits-all metric. In order to talk about “how” to grow retention rates, we need to reframe the question: it’s also about “who” and “when.”

Topics covered in the Ecommerce Quarterly for Q1 2017 include:

  • What are the key variables that influence retention?

  • How do search, social, and email work differently to draw customers to your site, and how can you maximize the performance of each channel?

  • What historical shopping data is most valuable for informing your next shopping experience?

  • How can machine learning help you tailor your interactions with each individual for maximum impact?

Fostering customer loyalty is crucial to building a strong brand. Monetate’s Ecommerce Quarterly for Q1 2017 contains the dataset and analysis you need to understand how retention works and how you can use it to meet your long-term business goals.

Download the report here.

Evan McGonagill is a content writer for Monetate, where she researches and produces whitepapers, blog posts, and other material about commerce and personalization. Evan has a background in libraries and archives, and she uses her interest in the structure and flow of information to think about how brands can harness data to build more personal connections with their customers. When she isn't in the library or learning about personalization, you can find her playing music in West Philadelphia.

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