Website Testing Wins: Product Badging Wins Again

By ​Peter Borden

January 23, 2012

Time and again, badging proves to be a must-have for retailers looking to differentiate products on their websites. We've told you about the $3.2 million JPEG and the value of branded product badges.

And now we've got a few more examples of ecommerce firms that scored quick but substantial wins with product badges that range from a dead-simple sales message to more merchandising-focused curation:

Sale BadgeSale Badging : An electronics retailer netted a 13.26% lift in conversion and a revenue per session lift of 18.73% by implementing this simple badging technique.

Organic Badging: We all know certified organic products are hot these days. This retailer of specialty foods proved it with the use of "USDA Organic" badging that rang up a 7.48% conversion rate lift.

Best Seller BadgeBestseller Badging: Like badging sale items, badging bestsellers is a no-brainer. The results? An 11.78% conversion rate lift for the same retailer that badged its USDA Organic-certified products. That's just one win shy of a badging hat trick!

Valentine's Day BadgeValentine's Day Badging: February 14th is one of the biggest days of the year for gift-giving, and this badging practice leveraged by an apparel retailer follows the trend, making significant impact in terms of average order value (+8.84%) and new customer conversion (+8.28%).

Product badging is one of those best practices that continues to pay off, prompting marketers to keep brainstorming new creative approaches—especially when they use a client-side website optimization solution that makes it easy deploy badging tests. As online retailers come up with more great badging ideas, we'll be sure to share them with you.

Peter Borden is a former marketing strategist at Monetate and was responsible for PPC and email marketing strategy. Peter's also an expert on the psychology of persuasion, influence, and conversion as well as an active iOS developer.

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