Website Testing Wins: Customers Like Faceted Navigation

By ​Peter Borden

December 5, 2011

Searching through pages of sale items online can be a grueling process for shoppers trying to save a few dollars. Faceted navigation makes it simpler for them to zero in on the products they love at a reduced price.

There is no doubt that this technology benefits customers through ease of navigation. That simplicity should translate into value for retailers ... or, at least, that's the hypothesis.

A major apparel retailer ran a test and achieved a conversion rate lift of 2.32 percent.

Adapting to preferred customer experience trends does not have to mean an overhaul of your website and a wait in the IT queue. The freedom to test usability alongside varying messages and offers means you can customize your site as needs and best practices dictate.


For more website testing wins, download Monetate's 13 Website Testing Wins eBook.

Peter Borden is a former marketing strategist at Monetate and was responsible for PPC and email marketing strategy. Peter's also an expert on the psychology of persuasion, influence, and conversion as well as an active iOS developer.

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