Using Weather-Based Targeting to Drive Increased Sales

By Rob Yoegel

November 16, 2011

Today's dreary weather in Philadelphia got us thinking about how online retailers can use weather-based targeting to drive increased sales.

Here are some ideas:

  • a geotargeted banner ad that offers a price discount on raincoats;
  • badging that draws attention to products with waterproof features; and
  • a weather-targeted hero image that reflects the visitor's physical environment to strengthen the connection to the messaging.

For online retailers to remain competitive, they can no longer serve up a one-size-fits-all shopping experience.

Read more about Dressing Your Website for the Weather, from Monetate's David Brussin, as it appeared on RetailOnlineIntegration.com.

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