December 16, 2016
Welcome to This Week Today, your dose of must-read marketing and tech stories from the past seven days. Here’s vol. #seventy-one for Friday 12.16.2016.
1. The great A.I. awakening [NYT]
“How Google used artificial intelligence to transform Google Translate, one of its more popular services—and how machine learning is poised to reinvent computing itself."
"Online, those human touches vanish. Most luxury brands—still, astonishingly, not all—have accepted that they can’t sit out on ecommerce, and top digital luxury brands are getting creative by adding specialized touches to their online stores.”
“Patent filings describe a system that uses technology including RFID to detect when a shopper takes an item from the shelf, and then syncs the data to a handheld device.”
“Retailers are leveraging advanced technology to relieve associates from mundane tasks, while better assisting customers.”
5. Customers are choosing mobile this holiday [Target Marketing]
“The key lessons of 2016 are already clear. The number one lesson is that shoppers are, finally, all about mobile. Over the past few years we’ve watched mobile browsing grow and develop into mobile shopping, and this year (as we predicted!) the mobile register finally started ringing with conversions.”