How the shoppable runway is changing fashion… & more [This Week Today]

By Marc Hummel

December 2, 2016

Welcome to This Week Today, your dose of must-read marketing and tech stories from the past seven days. Here’s vol. #seventy for Friday 12.2.2016.

1. How the shoppable runway is changing fashion [i-D]

“You might flick past a dress on Instagram, on the latest social media-to-runway model, and think ‘oh that’s nice,’ but it’s not the greatest enticement to buy. Perhaps selling direct from the runway is a way to own this noise and cancel out what you don’t want to hear?”

2. Why retailers could pay a price for refusing mobile payments[Knowledge@Wharton]

“[Z. John Zhang] notes that retail competition is especially fierce during the holiday season and that retailers want to appear cutting-edge and progressive to help generate sales—or at least avoid anything that would suggest otherwise.”

3. Amazon expands its online gift shop “Interesting Finds,” adds human curation [TechCrunch]

“Tucked away inside the More from Amazon section of its mobile app as well as on the web, the Interesting Finds section offers shoppers a curated feed of products across a number of categories, clothing, watches, audio, items for the home, and more.”

4. How travel apps fuel the consumer journey [Think with Google]

“In today’s mobile-first world, travel apps and mobile sites create vital connections to consumers. To help marketers navigate these channels, Google partnered with Ipsos to understand how people find, use, and engage with travel apps.”

5. Simple rules for conversational interfaces [Magenta]

“While working on Watson, IBM’s machine-learning platform of Jeopardy fame, I designed a pizza-ordering demo to illustrate how natural language processing could be integrated into a conversational interface.”

Marc Hummel is a former Content Marketing Associate for Monetate. He's also a part-time grad student at the University of Pennsylvania. He enjoys biking to work, reading, listening to podcasts/music, and eating ice cream. Usually not all at once. For more about Marc, go here.

Experience the future of ecommerce personalization

Book your personalized demo today.