Tailoring investments to the new reality of retail… & more [This Week Today]

By Marc Hummel

November 18, 2016

Welcome to This Week Today, your dose of must-read marketing and tech stories from the past seven days. Here’s vol. #sixty-eight for Friday 11.18.2016.

1. Tailoring investments to the new reality of retail

“In 1990, if I wanted a pair of Calvin Klein jeans I had seen in a magazine, I’d head to the mall, sift through piles of inventory to find my size, try them on, ask the opinion of the often inexperienced sales associate, wait in line to check out, pay, and head home. The process was linear and ripe for improvement.”

2. The future of 3D printing: automated customization

“Another possible scenario is in car repairs. A customer comes into an auto shop and has a broken part. Most shops don’t have everything on hand, but procedurally generated parts can be printed off to replace the now-broken component temporarily.”

3. How do machines learn?

“You see it everywhere, everyone wants it, everyone is talking about it, and nearly everyday there is a slew of new companies or concepts that claim to use it to improve your life in some game-changing way. But how, exactly, do machines ‘learn’?”

4. Gigi Hadid Covers Allure‘s first augmented reality issue [Fashionista]

“Readers will be able to scan various pages throughout the magazine to get an interactive experience, whether it’s taking a selfie alongside Hadid herself, shopping the collaboration or seeing behind-the-scenes video of the shoot.”

5. Amazon’s next big move: take over the mall [MIT Technology Review]

“The theories are intriguing, and they may contain bits of truth. But the real impetus behind the stores is probably much simpler: Amazon wants to sell more books.”

Marc Hummel is a former Content Marketing Associate for Monetate. He's also a part-time grad student at the University of Pennsylvania. He enjoys biking to work, reading, listening to podcasts/music, and eating ice cream. Usually not all at once. For more about Marc, go here.

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